Illustration | Design
Phil Gaimon is known for his love of, and never ending search for, the best chocolate chip cookie. He’s also known for his inspiring story of beating childhood obesity and becoming a professional cyclist. Because of his advocacy for living a healthy lifestyle, it was a perfect fit for him to play a role Optum Pro Cycling’s Human-Powered Health (HPH) campaign when he became a member of the 2015 team. For that year’s Amgen tour of California bike race, I illustrated and design a custom cookie themed team bike for him to ride during the race. The two slogans “Earn Your Cookies”, and “The More You Ride, The More Calories You Can Get Away With” that were included in the bike’s design referenced the team’s short HPH film, “Calories.” At the race’s conclusion, the bike was auctioned to benefit the United Health Care Children’s Fund (UHCCF).
[Designed while at Circuit Sport | Photos by: Sam Wiebe | Bike painted by Brad Galvin of Dirt Designs]